Announcement on Change of Corporate Logo
2020-04-17 10:47:03
We are pleased to announce the launch of our brand-new corporate logo.
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| Old Logo | New Logo |
With a desire to create a better experience for both internal and external stakeholders and to reinforce our brand as an well-established international global procurement specialist, we set out to redesign our corporate’s logo to uphold an image that is uniquely Asia Pacific Solutions Supply Pte Ltd, “APSS”.
New Image
Our new logo conveys a more modern and coherent image, this change is in line with the ambition and commitment of our company to grow internationally, reinforce our brand and positioning as a one-stop solution provider in global procurement. With the streamlined brand structure, it provides a clearer idea of our activities and synergies and at the same time enhances the Corporate’s name visibility.
Logo Colour
The choice of red and blue reflect APSS as a trusted and reliable brand. Blue represents calm, stability and professionalism. Red represents passionate and confident in our commitment to deliver quality products and excellent customer service with optimum price coupled with speedy deliver to fulfil your business need.
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APSS is an abbreviation of our company name, this acronym prominently reflects our brand identity so that it can be instantly recognizable and remembered. This is to ensure a consistent look and feel to be experienced at all communication touchpoints.
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 | The new logo contains an identifying image of the red curve in the form of a stylized Globe. The “Globe” has three wave lines to indicate the corporate’s three key services and core competences: Excellent Customer Service Support, Procurement Capability and Efficient Logistic & Warehouse Management which differentiate us as the as the effective trusted one-stop procurement solution provider.
The three blue stripes at an angle together form the wave lines also stand for speedy & flexible delivery and fast respond. |
We would not have made it this far without your support. As our business evolve and expand, we look forward to your continuous support.
You may download our official document from here:
Asia Pacific Solutions Supply – Notice of logo change